Healthcare SEO has always been harder than most. The stakes are higher — wrong information has real consequences for real people — and Google has always treated health content differently as a result. YMYL. E-E-A-T. Quality rater guidelines that specifically call out medical, legal, and financial content as requiring higher standards of trust and expertise.All of that was already complex before AI entered the picture. Now it’s more complex. And the brands getting it right are building a meaningful advantage over competitors still figuring out how to operate in this landscape.This is about what the AI search era means specifically…